Case Study: 1774 Muaythai Series Ticket Sales Boost

Client: 1774 Muaythai Series
Objective: Drive ticket sales for the upcoming 1774 Muaythai event during a short one-week window.
Challenge: With only one week remaining before the event, the 1774 Muaythai Series needed to ramp up ticket sales quickly. With a limited budget of $400, there was a strong focus on efficiency and immediate impact.

Solution: We set up a targeted Facebook Ads campaign, driving traffic to a custom-built landing page at 1774muaythai.com to boost ticket sales and generate hype for the event. The campaign featured a mix of video ads and static images highlighting match-ups to engage and excite the audience. Tracking was integrated through Ticket Tailor for precise performance measurement, focusing on converting both cold and warm audiences.

Results:

• Amount Spent: $334.91 (under the $400 budget)

• Total Purchases: 26

• Conversion Value: $3,589.66

• Adds to Cart: 55

• Return on Ad Spend (ROAS): 10.72

Key Takeaways:

1. Effective Landing Page: Traffic was driven to a custom landing page specifically built to highlight the event and facilitate ticket purchases, optimising the customer journey.

2. Engaging Content: The mix of video ads and static images showcasing match-ups generated excitement and anticipation, increasing click-through rates and driving sales.

3. Tracking and Optimisation: Using Ticket Tailor for tracking allowed us to monitor performance and make quick optimisations to maximise results within the limited timeframe.

4. Maximising ROAS: The campaign achieved an impressive ROAS of 10.72, turning the $334.91 spent on ads into $3,589.66 in revenue, demonstrating the effectiveness of our strategy.

5. Delivering Under Budget: With a budget of $400, we came in under budget, spending only $334.91 while delivering excellent results in terms of ticket sales and overall revenue.

6. Quick Wins in Tight Timeframes: Despite the short time window, we successfully generated strong ticket sales by focusing on urgency and engaging the right audience at the right time.